To sum up this book in a single phrase, I would call it a more academic Influence. If your ability to influence and persuade others is on the weak side, it is because you’ve been taught the wrong way. Here is a list of our top recommended books on persuasion and influence. Six scientifically validated Principles of Persuasion that provide for small practical, often costless changes that can lead to big differences in your ability to influence and persuade others in an entirely ethical way. If you don’t want others to influence you, now you know the strategies they’re using. Some people just won’t take no for an answer. What influence does it have on our social behavior? Influence: The Psychology of Persuasion [book review] In 1984, Robert B. Cialdini published Influence, The Psychology of Persuasion and has since been credited with bringing science to what was, until then, purely art and speculation. Reddit gives you the best of the internet in one place. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Summary For years Cialdini studied which factors and techniques would induce people to say “yes” most of the time. Dr. Robert Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people's lifestyle. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. A lot of the courses are paid and done I'm sequence with a degree. The Psychology of Attitude Change and Social Influence. So there we have it. He studied compliance professionals through participant observation and learned that six laws are used which correspond to human psychology. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Influence: The Psychology of Persuasion. I also recommend you check out: How to win an Argument and spend some time looking at Reddit Change My View and see what persuasion … A list of the best books on influence and persuasion that will dramatically change your life.. Free courses on psychology This is great place if you need psychology knowledge as an accessory skill, like in UX/UI design. Therefore, developing the right mindset is one of the most effective sales strategies. Most books on influence are too complicated. IN A NUTSHELL Cialdini has identified 7 key influencers of persuasion (based on 35 years of evidence based research): Weapons of influence (aka reason why), Reciprocation, Commitment & Consistency, Social proof, Liking, Authority and Scarcity. In order to learn the answers to these questions, it is important to start by understanding exactly what compliance is and how it works. Free UX courses. His book, Influence: The Psychology of Persuasion, is the guiding light for how Guy conducts business—and in many ways how Guy lives his life. ! … 167. Influence is the ability of a person or leader to affect, to shape or to transform the opinions (convincing) and the behaviors or actions (persuading) of other people without necessarily having a formal authority over these person(s). In social psychology, there has been a large body of work on persuasion and social influence[63,71,306]that talks about various cognitive theories and … If you want to influence and persuade people now you know how to do it. These laws are used (often maliciously) to get people to say “yes” without thinking. ‘Influence: The Psychology of Persuasion‘ is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say ‘Yes’. It takes a very scholarly approach to the psychology of influence, but is perhaps a little bit less practical than Cialdini’s work. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. This is the third in a series of entrepreneurial book reviews. Continue reading to discover more about what researchers have learned about the psychology of compliance. The SocialEngineering community on Reddit. But they offer the option for you to enroll for free, you just don't get the certificate.