Known colloquially as the "Amazon Coat" or the "Upper East Side Mom Coat," this Orolay Women's Thickened Down Jacket ($130) is a New York City staple. A Guide to Upper East Side Style Ep 1: Wheels Up Brooke: Tory Burch horse print silk blouse, white 7 for All Mankind jeans, Hugo Boss pink coat, Hermes bag, Vince heels The Amazon Coat That’s Overtaken the Upper East Side Every product is independently selected by (obsessive) editors. When a trend, manufactured or not, goes viral, who wins? How did an inexpensive, inconspicuous puffer coat become an Upper East Side staple? Known colloquially as the “Amazon Coat” or the “Upper East Side Mom Coat,” this Orolay Women’s Thickened Down Jacket ($130) is a New York City staple. It's 2019 and Amazon outerwear is going viral. It's 2019 and Amazon outerwear is going viral. The Oprah-loved viral Orolay jacket that’s also known as the “Amazon coat” and the “Upper East Side” jacket is currently on sale and comes in a new yellow color Below, shop the original Orolay piece that's taking over the Upper East Side (as well as the similar version), and see how much it's blowing up on Instagram. The Orolay puffer coat is the sleeper jacket of the season — AGAIN. Orolay Women's Thickened Down Jacket The neri is filled with duckdown. The Orolay puffer coat is the sleeper jacket of the season — AGAIN. The story led to over 10,000 sales of the coat on Amazon … Why non-viral viral coats keep happening. The Orolay coat now has around 6,500 Amazon reviews and virulent fans across the US and Canada. Her colleague Amy Larocca had noticed a certain olive green parka that a bunch of very cool, very fancy women on the Upper East Side owned, and thought it might be worth investigating. I might mention that I do have a crazy amount of coats in my closet. Style Orolay Amazon coat: The $130 jacket that took over New York. And when I say that, I’m not exaggerating: in the last week I’ve seen around 20 women wearing this coat, and I saw three women wearing it just in my commute this morning. Orolay Women's Thickened Down Jacket "This Orolay Women's Thickened Down Jacket ($140) is a New York City staple and known colloquially as the 'Amazon Coat' or the 'Upper East Side Mom Coat'. And when I say that, I'm not exaggerating: in the last week I've seen around 20 women wearing this coat, and I saw three women wearing it just in my commute this morning. The Orolay coat cocoons you in warmth but in a stylish way. First spotted on a travel blog, the $80 coat has infiltrated the closets of countless Upper East Siders.