Launched in 2013, the ad campaign used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a stranger. Dove : Evolution of a brand 2. DOVE: BACKGROUND • Started in 1957 in the US • Presented as the “revolutionary new beauty cleansing bar” • A blend of mild cleansers with ¼ moisturizing cream • #1 Dermatologist recommended soap in US, Canada and France • Strongly endorsed by dermatologists all over the world In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of … Dove, the beauty supply company owned by Unilever, has gained a lot of traction since launching its worldwide Campaign for Real Beauty in 2004. Dove Real Beauty Sketches Case Study 1. Publics The target market for Dove’s Real Beauty Sketches campaign are middle-aged women, (aged 35-55), who are anywhere from slightly to intensely self-conscious about their outer appearance. Dove case study 1. DOVE REAL BEAUTY SKETCHES: VIDEO 2. Dove Real Beauty Sketches Campaign Case Solution,Dove Real Beauty Sketches Campaign Case Analysis, Dove Real Beauty Sketches Campaign Case Study Solution, This case illustrates what kind of promotion it should use moving forward and the future of the Dove brand. Dove Real Beauty Sketches Video: The campaign has featured video, advertisements, workshops as well as the publication of a book and production We want the film to continue to inspire every single one of the 80% of women who feel anxious about how they look to reconsider their view of their own beauty and remember: you’re more beautiful than you think. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Case Solution for Dove Real Beauty Sketches Campaign by CampaignMatthew Thomson, Emily Goldberg, Ben Gottlieb, Samantha Landy, Samuel Solomon, Lindsay Sittler Abstract: This case discusses the future of the Dove brand and what type of advertising it should use moving forward. Dove Real Beauty Sketches Campaign Case Solution, This Case is about MARKETING PUBLICATION DATE: May 14, 2014 PRODUCT #: W14163-PDF-ENG This case discusses which kind of marketing it will use moving forwar This case is about consumer giant Unilever’s ‘Real Beauty Sketches’ marketing campaign for its leading personal care brand Dove. To read about dove real beauty sketches please click above title or visit our home page to check thousands of marketing case studies for FREE. A PR Case Study: Dove Real Beauty Campaign.… Love Letter From A Marketer - […] & Girls Club of America. The brand has launched Dove Real Beauty Campaig Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million Views on YouTube June 2013 To ignite a global conversation about the definition of beauty, Dove launched Dove Real Beauty Sketches, a three-minute YouTube film about how women view themselves. The Real Beauty Sketches was a form of social advocacy in its attempts to change the criteria in which the world judges beauty and try to make viewers more sensitive to the issue. IV. To read about dove real beauty sketches case study please click above title or visit our home page to check thousands of marketing case studies for FREE. It tackles the issue of beauty in our society and pushes the notion that everyone is beautiful no matter how a person may judge herself. To date, Real Beauty Sketches has been viewed almost 180 million times.