Some of their products will have slightly variated logos but most of them all have the stars that brand them. Are they fake? Many people mistakenly assume that the brand logo is All-Star shoe patch. That was a long time ago. ... Because converse means opposite, thus the logo is placed inside the shoes as the inside is the opposite side of the shoes . The chevron and star logo was created by Jim Labadini in the 1970s and is still among the most popular and instantly recognizable logos in the sports industry… If it's any help I bought them off Very. Now all converse come with the logo on the inside. Converse started manufacturing All Star shoes exclusively for basketball players in 1917. On most other styles of Converse shoes, sneakers and boots, the logo … They don't make them on the outside any more. i bought some converses off amazon but the logo is on the inside ( so they face each other) instead of on the outside is it normal or does it mean they are faulty. thnx Quick Answer. If you find a shoe that has the logo on the outside of the shoe, it is 100% a fake model and can be used as an exclusion criterion. hope i helped! it's definitely normal! The Converse logo features a circle with a star in between. Why is the logo on the INSIDE of the shoe? They don't make them on the outside any more. Wouldn't you think they would want to advertise with having the Converse logo on the outside of the shoe? please only answer if you know a definite answer. The inside of the same shoe also has a Fila logo, but it is monochromatic white (and, therefore, not as visible as the outside). “The ‘Converse’ word has been written in many different ways as a logo over time; in the end it was about mining details,” Cohn explained. i ALWAYS get converse shoes and got 3 high tops and they all have the logo inside the shoe,not on the outside.so you don't need to worry about it, but if you still want to return them then you should go for it! the "all star" logo is suppose to be in the inside of the shoe not the outside. Now all converse come with the logo on the inside. An original Converse shoe has the round logo patch always on the inside of theshoe. Puma - Logo on the OUTSIDE: Puma styles generally put their logo, model name, and symbol on the outside. Charles “Chuck” Taylor, the legendary basketball player, was the first player to endorse the brand and his signature was added to the All Star logo in 1921. Though similar, this is technically the Chuck Taylor All Star logo, and it is more colorful and detailed. To tell the consumers that it is real but not fake. On the Chuck Taylor high top basketball style sneaker, the logo is on the inside. the "all star" logo is suppose to be in the inside of the shoe not the outside. thnx please only answer if you know a definite answer. it's definitely normal! So my Converse All Star's arrived today, but the logo is on the inside. i bought some converses off amazon but the logo is on the inside ( so they face each other) instead of on the outside is it normal or does it mean they are faulty.